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Groupon Email Marketing

Groupon is starting to be questioned by more than just proprietors of small businesses, users are also starting to question the value of the service. If you run a local small business, you have to be careful with the offer you provide. You have to calculate your success not by breaking even and hoping to have won over new customers. You have to turn a profit then and there. Groupon users are fickle penny pinchers streaming in.

Watch out for negative feedback too. Yelpers are notorious for being harsh on local businesses. People just have a propensity to be trolls online, since there is little recourse against them when they do so and they think it’s fun. Terrible. Make sure you deliver on the promise and then some. Avoid the slagging marks on local review sites such as Yelp by kowtowing to the utmost degree.

Users are now also starting to see less value, probably in large part as a consequence of businesses scaling back, or making rules a series of hoops for them to jump through for a deal that seems hardly worth it. Consider an ad I just saw which caught my attention. A triple-feature movie admission for $6 at a nearby theater. That sounds too good to be true, so I checked it out.

It’s true. What’s more, though, is you can get the same deal direct from the website for $5! To think a second about the math, that makes perfect sense, which is too bad for Groupon. The theater would way rather sell the thing at its website, or have users see it and buy the ticket in person. What does it matter where the source of the theater goers is? When bought through Groupon the buck goes to pay its processing fee. Brilliant!

Use Groupon for email marketing to get the word out. Who cares if people buy the deal from Groupon, the website (which Groupon even links to!) or hears about it from someone who saw the deal and heads on over to the theater to buy the ticket in person. When I looked at the Groupon sales, more then 5,000 people bought the ticket for $6. I’m sure a bunch more bought it for $5 from the theater. That’s clever email marketing, local targeting simply using Groupon.


Nexus 7 Versus iPad for Sharing

One thing that immediately stands out after considerable time spent of both the Nexus 7 and the iPad is that the iPad is better at content producing, while the Nexus 7 is better at information sharing. The iPad has a far superior soft keyboard. Spelling mistakes are rare compared with the Nexus 7. This will remain true no matter which you are more familiar with, for iPad users already know it but Android fanatics with the opposite view simply make an assumption based on inexperience. Physically, the iPad buttons are bigger and not prone to errors from app switching by way of buttons below the soft keyboard itself.

That said, the openness of the Android platform makes the option button for sharing content display icons for any conceivable app capable of sharing. The walled garden of the Apple universe means that sharing is limited to fewer choices of apps by default, or one must jump through hoops to Shae content that on a Nexus 7 is one click away. Just hope you don’t have much text to type.

DMCA Google Rankings

It looks like Google will be taking into account DMCA Requests In It’s Ranking Algorithm. While this may sound like a big deal, it’s only really going to affect webmasters who routinely rip off other people’s material. That’s practically everyone except those who actually write original copy. Even then great writers can have a “lapse.” The hypocrisy in that is that Google owns YouTube, a central hub of copyright violations that they handle massive numbers of takedown requests.

Why hasn’t Google thought to do this long ago? There are bloggers who repurpose content in order to stuff Google. Google really isn’t doing a whole lot about such sites because a large fraction of them run AdSense, which profits Google with cash for clicks. They have been content thus far with such amazing levels of junk, and with this announcement they’re not even being all that committed to it as an initiative to improve their search product. It’s got more of the feel of PR to it.

Got the Nexus 7

I’m pretty pleased with my purchase. I ended up spending just $300 for the hardware to 16Gb plus cover. The thing helped me prove to myself that Mobile Sidecar works on Android. It just will not with Chrome as it is today. I had to use Opera but at least I got it to work. Mobile Sidecar is hampered by being fairly complicated and contrived for regular folks afraid to say. That’s what’s prevented its widespread adoption as yet. Things could change overnight. That’s pretty key. Version 2 may be enough oomph that I can get that to happen. Personal Crawl Power. Private, Free. That’s what I’m thinking could do it.

Nexus 7 Does Mobile Sidecar

Now that my Nexus 7 has been in my possession for over a week, I can say what great luck I’ve had with the device. I am still some few dozen songs away from being wholly synced with my RDIO library, it’ll probably get finished today at the next hotspot. While not at a hotspot, I post from the iPad over 3G and this is a favorite cafe that doesn’t have a hotspot.

Mint Margarita! Yum. I am here for the mint margarita and not the high speed. I’ll probably go for an ice cream across the street where there is a hotspot at the parlor which is rarely used, so I get it practically all to myself. That is terrific. And I get a scoop of great local ice cream to boot. If it weren’t for running on the T2 team, I’d end up a big balloon. Nothing wrong with that at all but feeling fit is a lot nicer, I think.

Pesto Baguette! Melted mozzarella. Is it any wonder I drifted from the topic at hand? Seriously though, being a mobile office worker has its perks. I recommend it, anyway. The best thing about me getting the Nexus 7 last week, and syncing my songs, is that I’ve enjoyed it long enough to play with around and work a way to use the Sidecar. If you are so inclined, download Opera Mobile (a great browser anyway) and add the bookmark. All you need to know is to wait for Opera Mobile to fully load a page before trying the bookmarklet launcher.

Until next time! Stay tuned.

Nexus 7 Reviews

There are more reviews coming out, and the one aspect I was prepared for when buying, that I knew would be something to contend with, finally gets mention: With the Nexus 7, you have to rely on a WiFi connection. I am expecting that I take this out with me frequently. I can connect to a hotspot anytime, and where that is a problem I can always tether. It is more inconvenient than my iPad with a built in radio for 3G. I pay for it either way. Tethering costs money just the same as a data plan for the iPad. The big thing is when to turn what on and how to save on these fees. I will outline my strategy sometime.

Nexus 7 Shipping

Reports last week indicate that Google has begun shipping their Nexus 7 units. While I haven’t received a confirmation of shipping, I’m expecting it sometime next week. I’ll get familiar with it and post any thoughts which come to mind. In the mean time, there is a very in depth piece I recommend reading: Google’s Nexus 7 is a fantastic $200 tablet. Description (70 chars): Like Microsoft, Google shows its own partners how one builds a tablet.