DMCA Google Rankings
It looks like Google will be taking into account DMCA Requests In It’s Ranking Algorithm. While this may sound like a big deal, it’s only really going to affect webmasters who routinely rip off other people’s material. That’s practically everyone except those who actually write original copy. Even then great writers can have a “lapse.” The hypocrisy in that is that Google owns YouTube, a central hub of copyright violations that they handle massive numbers of takedown requests.
Why hasn’t Google thought to do this long ago? There are bloggers who repurpose content in order to stuff Google. Google really isn’t doing a whole lot about such sites because a large fraction of them run AdSense, which profits Google with cash for clicks. They have been content thus far with such amazing levels of junk, and with this announcement they’re not even being all that committed to it as an initiative to improve their search product. It’s got more of the feel of PR to it.